5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
Mental healthcare for our workers is essential
By
Tom Grape
Oct 16, 2023
The emotional and economic value of providing mental healthcare access to workers and their families is tangible and measurable. It’s also the right thing to do.
A chance to stabilize the senior living workforce
By
Lois A. Bowers
Oct 09, 2023
The federal government’s proposed staffing mandate for nursing homes ultimately would affect assisted living providers, too. But CMS is accepting comments through Nov. 6.
Do not be afraid of the data
By
Lois A. Bowers
Oct 02, 2023
National Center for Assisted Living executives made a powerful pitch for provider data collection Sunday as NCAL Day concluded.
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Want to retain nurses? Retain their friends
By
Adam Chambers
Sep 21, 2023
Retaining existing and new nurses is vital given long-term care providers’ recruitment woes.
Ready for a change of scenery?
By
John O'Connor
Sep 21, 2023
We are on the brink of a busy season for trade shows that directly or indirectly affect senior living operators.
Fighting the biggest threats to older adult health and wellness
By
Lois A. Bowers
Sep 18, 2023
Two toolkits are out to help senior living providers and others address some of the biggest threats to older adult health and wellness: influenza, respiratory syncytial virus, COVID-19 and falls.