How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Keeping staff engaged during the next phase of the pandemic
By
Christopher Lukach
Aug 31, 2020
Keeping your staff members engaged and ensuring that team morale remains high is paramount to preserving goodwill and, to put it pragmatically, your bottom line.
Fall conference season: A new, virtual reality
By
Lois A. Bowers
Sep 21, 2020
Our professional and personal lives have been upended in ways we would not have imagined a year ago. Some conferences have been canceled, and others have been rescheduled and moved online. But fall conference...
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
A holistic approach to wellness
By
Kevin Parries
Apr 03, 2015
At Carolina Village – which is Hendersonville, NC’s only continuing care retirement community – we approach wellness through eight well-connected pathways: Physical, emotional, spiritual,...
Name changes bloom in senior living
By
Lois A. Bowers
Jun 22, 2017
For a variety of reasons, many senior living organizations are changing their names. A common idea underlies many of the moves, however.
They play games, you pay the price
By
John O'Connor
Apr 22, 2021
Last week, the Biden administration withdrew Texas’s Medicaid waiver. This week, Republican Sen. John Cornyn responded in, well, unkind.
Immigrants and America’s healthcare labor shortage
By
Nate Hamme
Aug 30, 2021
We need our legislators to support the needed influx of qualified caregivers for the sake of our nation’s sick, elderly and disabled.
How to win the online ratings game
By
Lois A. Bowers
Dec 07, 2015
The president of a senior living ratings and reviews website shares three common qualities of highly regarded providers and three ways that operators can secure good online reviews and ratings from residents...
As university retirement communities become more universal, so should characteristics that define them
By
Andrew Carle
May 08, 2023
A new website will offer the first national directory of university retirement communities, along with information about the history, benefits, costs and criteria retirees can use when assessing senior...