Survey: Vaccine mistrust among family caregivers puts vulnerable seniors at risk … Biden administration secures supply of new COVID-19 therapeutic treatment … Study: PCP continuity may reduce...
Business briefs for Monday, March 1
Mar 01, 2021
New Senior establishes ‘at-the-market’ offering program … 70% of U.S. older olders report some type of debt, down from nearly 80% a year ago: report … Backed by $40M from an investor, RAM Capital...
Industry veterans launch new senior living firm while Transforming Age, SHAG form affiliation targeting...
By
Amy Novotney
Feb 25, 2021
Former Welbrook Senior Living executive Douglas Brawn has launched a new senior living company, Alta Senior Living. The vertically integrated senior living real estate investment, development and operations...
Watermark takes action after data security breach potentially affects people in 10 states
By
Kimberly Bonvissuto
Feb 22, 2021
Tucson, AZ-based Watermark Retirement Communities is the latest victim of a data security breach, in this case one that may have compromised the personal information of 208 residents and others.
New healthcare firm aims to offer holistic primary care services to seniors
By
Joe Jancsurak
Feb 19, 2021
A new healthcare company, ArchWell Health, plans to provide holistic primary healthcare services to Medicare-eligible seniors in medically underserved neighborhoods across the United States. The formation...
More than a third of middle-market healthcare CEOs are doubtful about the current business environment:...
By
Amy Novotney
Feb 12, 2021
Fully 36% of CEOs at middle-market healthcare provider and payer organizations have expressed doubts about the current business environment for the next 12 months, according to a new Marcum-Hoefstra CEO...
Communities using marketing automation tools see better operational results: report
By
Amy Novotney
Feb 10, 2021
Web presence was extremely important for senior living operators last year, with almost 50% of inquiries coming from the web for all care levels. That’s according to the latest Sales and Marketing Benchmark...
Operators see ‘remarkable outcomes’ with COVID-19 infusion treatments
By
Kimberly Bonvissuto
Feb 10, 2021
If there were a “game-changing medication” available to senior living providers to help fight off COVID-19 and potentially avoid a hospital trip for residents, would you use it?
Health department admonishes senior living company for marketing early vaccines to prospects
By
Amy Novotney
Feb 09, 2021
In an effort to attract prospective residents and fill vacant units amid the ongoing COVID-19 pandemic, some senior living operators have been adding vaccine access to their marketing toolbox. A handful...