A 12-point call to action manifesto for senior living marketers
By
Wendy O’Donovan Phillips
Feb 09, 2023
If we expect people to take action, then we must clearly call them to action.
A real reason to be upset
By
John O'Connor
Feb 09, 2023
Instead of screaming at each other and pointing fingers, perhaps lawmakers should do something that actually will help the senior voting block they covet: start making long-term care better.
Meaning, happiness and stress at work
By
Lois A. Bowers
Feb 06, 2023
Data from the Bureau of Labor Statistics Time Use Survey shed light on how those who work in health and social assistance positions rate their work for meaning, happiness and stress.
‘Killer nurse’ movies remind senior living entities, professionals about reporting requirements
By
Timothy J. Ford, Esq.
Feb 06, 2023
New films remind senior living entities and professionals about legal reporting obligations that arose in response to a terrifying case.
Southwest Airlines’ systems had a meltdown. Senior living should take note
By
Erez Cohen
Feb 02, 2023
When operators have access to best-in-class systems, they are positioned to run better businesses, retain valuable staff, and most importantly, deliver better care to residents.
To attract older workers, clean up your language
By
Lois A. Bowers
Jan 30, 2023
Research by Preply suggests that if you want to attract older workers, you may need to clean up the language you use in your job postings.
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
3 market opportunities in senior living
By
Don Pelgrim
Jan 26, 2023
Timing is everything, and for those who know where to look, marketplace opportunities will continue to abound.
Handling emotional resident expression not difficult but requires training
By
Vicki de Klerk-Rubin
Jan 23, 2023
Learning to handle any emotional or needs-based resident expression is not difficult. One simply needs the training.
What could replace ‘quiet quitting’ in 2023
By
Lois A. Bowers
Jan 23, 2023
“Quiet quitting” is so last year. The top workplace phenomenon that employers will see in 2023 is “quiet hiring,” according to one expert. The good news for organizations is that, in contrast to...