Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Worse than a bad plan for senior living
By
John O'Connor
Jun 23, 2022
The results of a new survey might scare senior living providers, but they also represent an opportunity.
Women taking more seats in the boardroom
By
Lois A. Bowers
Sep 30, 2019
Women are making strides in gaining seats on corporate boards, at least according to one measure.
Is your building sending the right message?
By
James McLain
Jul 28, 2016
An elevator’s interior can have on visitors and the well-being of residents. Don’t forget these points.
Active Aging Week 2015: Living the adventure of life
By
Colin Milner
Sep 28, 2015
Celebrating aging and older adults, this health-promotion campaign exhorts event hosts and participants to emphasize adventure as part of daily life.
Senior living’s challenge of omission and commission
By
John O'Connor
Sep 22, 2022
Long-term care could be made better with funding from Congress. But for now, it appears we’ll have to settle for a congressional commission.
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
Is your EHR built for the future? 3 key considerations
By
Nick Patel
Nov 03, 2020
Whether you are actively seeking a new electronic health record system or you have one in place, it’s important to look beyond the situation at hand and assess what will be needed for a future you can’t...
You don’t want federal rules? So what’s your plan?
By
John O'Connor
Nov 26, 2018
It’s just a matter of time until federal rules are put in place, for two likely reasons.
Our roles in helping older adults age in place
By
Steven Z. Zeldes
Dec 08, 2016
As older adults increasingly seek to age in place, those of us in the industry who are dedicated to their care have increased responsibility.