For Cathy Williams, providing senior care at a level that exceeds expectations is in her blood. As the CEO of Winslow Campus of Care in Winslow, AZ, she keeps the skilled nursing facility and its staff...
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
CareTrust REIT is ‘locked and loaded to grow,’ CEO says
By
Lois A. Bowers
May 06, 2024
The overall financial environment, $345 million in cash on hand and an undrawn $600 million line of credit mean that CareTrust REIT is “locked and loaded to grow in a meaningful way for the next few...
Esmerelda Lee emigrated from South Africa during apartheid, planning to study medicine in the United States. What she may not have expected was that her model of steadfast leadership and commitment to...
Several HR-related legal challenges face senior living employers
By
Kimberly Bonvissuto
May 03, 2024
Human resources issues in senior living aren’t limited to paying competitive wages to recruit and retain employees; an organization’s leaders may need to reassess their management strategies to navigate...
Ventas plans to expand senior living footprint, building on ‘unprecedented’ growth opportunity
By
Kimberly Bonvissuto
May 03, 2024
Ventas is benefiting from the “unprecedented” multi-year senior living growth opportunity that continues to gain traction and is committed to expanding its footprint in senior living in the coming...
It would be impossible to list all of the legislative wins Clif Porter II has achieved throughout his career.
Senior living providers must show their value to combat ‘new normal’ of negative scrutiny: speaker
By
Kimberly Bonvissuto
May 02, 2024
As senior living providers adapt to the “new normal” of negative lay media attention and calls for federal oversight, they must step into the role of educator and share with lawmakers and others how...
ASHA, Argentum part of coalition calling for policies to expand housing supply
By
Kimberly Bonvissuto
May 02, 2024
A broad coalition of senior living industry advocates and other housing-related groups is calling on Congress and the White House to expand the supply of affordable housing while lowering costs for providers.
Good business partners can be difficult to find, which is why Wendy Strain, the director of consulting services for Polaris Group, is a bright light in a crowded field.