Dynamic pricing, easier sales concepts urged for senior living
By
Kimberly Bonvissuto
Aug 18, 2023
When it comes to senior living pricing strategies, one expert encourages operators to stand out from the crowd with dynamic pricing based on inventory.
Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
Crisis communication plan key to preparing for the unpredictable
By
Kimberly Bonvissuto
Aug 04, 2023
Every scenario in senior living potentially could become a crisis situation. The key to surviving is a solid crisis communication plan, according to a communications expert.
New dementia roundtable aims to standardize care navigation programming
By
Kimberly Bonvissuto
Aug 03, 2023
A roundtable of experts will work to establish consistent processes and protocols for dementia care navigation to support people living with dementia or with new diagnoses.
Occupancy, rate growth fueling expected future double-digit growth for Welltower
By
Kimberly Bonvissuto
Aug 02, 2023
Welltower is at the cusp of multi-year, double-digit growth due to occupancy gains, rate growth and lower operating expenses, according to CEO Shankh Mitra.
New ‘joint employer’ rule coming next month: NLRB
By
Kimberly Bonvissuto
Jul 28, 2023
A new “joint employer” rule will be coming next month, according to the National Labor Relations Board’s agenda published Thursday to the Federal Register.
States create individual responses to dementia as it grows as a public health issue
By
Kimberly Bonvissuto
Jul 25, 2023
A coalition of organizations — including senior living ones — asked Congress to recommit to funding the national response to Alzheimer’s and related dementias, and several states are providing additional...
Despite benefits of senior living, independence fuels desire to age in place
By
Kimberly Bonvissuto
Jul 21, 2023
A desire to remain independent is the main driver for prospective senior living residents who say they would rather age in place in their homes than move into a congregate living setting, according to...
Staffing challenges need attention from federal policymakers, industry advocates say
By
Kimberly Bonvissuto
Jul 20, 2023
Healthcare workforce shortages are at crisis levels and need attention from policymakers, according to senior living advocates.
Workforce training expenses would be covered by college funding program under bipartisan legislation
By
Kimberly Bonvissuto
Jul 19, 2023
Bipartisan legislation expanding the use of 529 savings accounts to cover workforce training and credentialing program expenses is gaining support from the senior living industry.
The Freedom to Invest...