The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.
New research can help you attract prospective employees, residents
By
Lois A. Bowers
Feb 20, 2024
To attract prospective employees or residents, your senior living community must meet them where they are. If you’re hoping to meet them on social media, new research provides a roadmap of sorts.
A solution to family caregiving challenges?
By
Lois A. Bowers
Oct 05, 2015
An overheard conversation, a report on family caregiving and messages of NIC National Conference speakers converge in my brain.
Survey makes a case for going soft on new employees
By
Lois A. Bowers
Jul 30, 2018
New research from a surprising source may change the way you approach employee training and development.
‘We need to tell our story much better’
By
Lois A. Bowers
Jan 29, 2024
“From our perspective, we need to tell our story much better.” That’s what Julie Simpkins, co-president and chief operating officer of Gardant Management Solutions, told the US Senate Special Committee...
This gift helps residents and staff avoid scams
By
Lois A. Bowers
Dec 20, 2021
At a time of year when many of us are purchasing gift cards to enable loved ones to buy something of their choosing, data from the Federal Trade Commission reveal that, increasingly, criminals are separating...
Poll provides look at older adult independence, views on aging
By
Lois A. Bowers
Nov 29, 2021
Results of a new survey provide one window into the minds of potential senior living residents and, in some cases, their adult children.
Could ideas from senators, CEO help fix senior living workforce woes?
By
Lois A. Bowers
May 03, 2021
Two senators are asking the Department of Labor to “prioritize supporting older workers,” and the head of the National Council on Aging has put forth a potentially even bigger idea: that the Labor...
Paying for loneliness in years and health
By
Lois A. Bowers
Jul 12, 2021
A new study adds to the evidence of the negative effects of loneliness on older adults, this time linking it to life expectancy as well as overall health and the need for assistance with activities of...
‘Silver wave’ is about more than future residents, reports suggest
By
Lois A. Bowers
Nov 18, 2019
Mention the baby boomer-related demographic forces that could be a boon for senior living operators in the coming years, and most minds in the industry turn to prospective residents. Two recent reports,...