How to define qualifying income, affordability levels when estimating project demand
By
Lynne Moore
Jun 05, 2023
Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older...
Knowledge transfer must improve for senior living’s full potential to be realized
By
Scott Eckstein
May 15, 2023
The senior living industry has a phenomenal gap in the transfer of knowledge from one generation of leaders to the next, and it leads to failings and poor management. We need to do better.
High-touch, flexible care: The ‘secret sauce’ for helping residents age in place
By
Jamie Babcock
May 11, 2023
When partnering with a care model, the program should include five components.
3 keys to firming up staffing at your senior living community
By
Malinda Shultice, DHSc
Apr 24, 2023
With these three things, you’ll get agency staffing out of your building in a timely fashion. Take it from someone who has run a building and never used an agency for the duration of the pandemic.
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...
Saving for retirement: Making the dream a reality
By
R. Dale Hall, FSA, CERA, MAAA, CFA
Mar 27, 2023
A secure retirement depends on careful planning and saving. Americans can take steps to make their retirement dreams a reality.
The rise of polypharmacy and ways to prevent it
By
Chuck Benain
Mar 23, 2023
Healthcare practitioners need to be ever vigilant and tactful in managing the many medications used to treat older adults.
Outlook for small businesses in the senior living sector
By
Ben Johnston
Mar 02, 2023
Small businesses, including senior living providers, will adapt to whatever changes this year brings and move to meet the market where consumers are.
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
Lessons from peers can help you achieve your desired marketing goals
By
Wendy O’Donovan Phillips
Nov 30, 2023
Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...