Things are improving, but in 2023, issues still will need to be addressed.
Navigate the middle market by checking the right boxes
By
Kimberly Bonvissuto
Mar 08, 2024
The 2019 “Forgotten Middle” study highlighted the need for housing and care for older adults with incomes too high to qualify for federal assistance but not enough resources to be able to afford private-pay...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Ventas to acquire New Senior Investment Group in $2.3 billion transaction
By
Lois A. Bowers
Jun 28, 2021
Real estate investment trusts Ventas and New Senior Investment Group will merge in an all-stock transaction valued at $2.3 billion, including $1.5 billion of New Senior debt, the companies announced Monday...
Leaders identify funding sources for senior living wellness model
By
Kimberly Bonvissuto
Jul 22, 2022
Senior living operators looking for ways to pay for an increased presence of wellness programming in their communities have several options, concluded a think tank of senior living leaders who attended...
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
New report shares way to ‘own’ the middle market
By
Lois A. Bowers
Oct 02, 2019
A new report offers a formula that senior living operators, developers and investors can use if they want to serve middle income older adults. Or at least “food for thought,” one author told...
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
Big senior living stories of 2021
By
Lois A. Bowers
Dec 22, 2021
2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...
Senior living disruption means new models that promote inclusion, purpose
By
Kimberly Bonvissuto
Jan 25, 2022
Increasing consumer demand, outside investment, reengineering of traditional models, and financial and staffing pressure on existing senior living operators are changing the industry, according to experts.