Exaggerating occupancy could hurt sales, marketing expert says
By
Kimberly Bonvissuto
Aug 08, 2023
It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...
Assisted living scrutiny by lay media continues into new year
By
Kimberly Bonvissuto
Jan 08, 2024
Assisted living providers in Georgia are the latest to come under scrutiny from the lay media about regulations or lack thereof.
$30 million loan repayment program aims to recruit, retain senior living workers in Hawaii
By
Kimberly Bonvissuto
Sep 12, 2023
A student loan repayment program is being launched in Hawaii to address the growing shortages of healthcare professionals in senior living and other settings across the islands.