Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
Senior living could lead cultural shift related to aging, report author says
By
Lois A. Bowers
Feb 22, 2018
The senior living industry, with innovation and imagination, could drive a new era of healthful aging, one of the authors of a new report from the Milken Institute told McKnight’s Senior Living....
Affordable living sprinkled with a beach view could be target for prospective residents
By
Kimberly Bonvissuto
Sep 19, 2022
Looking to attract older adults on a budget? GOBankingRates recently provided several options where prospective residents might be looking to spend their retirement years.
Florida lands multiple top spots in Best 55+ community rankings
By
Kimberly Bonvissuto
Jul 22, 2020
Florida took four of the top 10 spots on the Best 55+ Active Adult Communities of 2020 from 55places.com, with Ocala, FL-based On Top of the World claiming the top spot for the second straight year.
Best 55+ community rankings released
By
Mallory Hackett
Aug 09, 2019
On Top of the World in Ocala, FL, is at the top of the list for the Best 55+ Active Adult Communities of 2019 curated by 55places.com. Florida took six spots on the list, in fact.
How to solve for loneliness, boredom and helplessness in senior living
By
Jeannette McClennan
May 02, 2019
For years, we have been hearing about the impact of purpose on people’s lives. Take your residents through this process to help them identify theirs.
4 points about how disruptive forces are affecting senior living
By
Max Winters
Dec 09, 2019
Some major themes encapsulate a variety of conversations we’ve had with many of you and your colleagues in response to a year-long research effort to explore the senior living industry through fresh...
The real crisis in senior housing
By
Jess Stonefield
Mar 05, 2018
The United States needs a new paradigm for caring for older generations, including a new approach to senior living.
Task force work groups aim to chart a path for senior living’s transformation post-COVID-19
By
Kimberly Bonvissuto
Jun 11, 2020
After meeting virtually over two days at the end of May, members of the International Council on Active Aging’s COVID-19 Senior Living Task Force now are breaking into work groups to provide input into...