Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discusses her new book, “Heroes Work Here: An Extraordinary Story of Courage, Resilience and Hope from the Front Lines of COVID-19.”
CDC: Senior living COVID-19 guidance remains unchanged; ‘We’re not there yet’
By
Kimberly Bonvissuto
Apr 20, 2021
“We’re not there yet.” That’s the message from the U.S. Centers for Disease Control and Prevention to operators of independent living, assisted living, continuing care retirement and affordable...
More news for Thursday, July 14
By
Kimberly Bonvissuto
Jul 14, 2022
COVID-19 public health emergency expected to be extended … Brookdale, Sonida CEOs: Embracing change is vital for senior living leaders … Spot occupancy spikes in June, Welltower reports … Social...
Limit visitors to address ‘significant challenge’ of COVID-19, AHCA / NCAL says; Argentum, Brookdale...
By
Lois A. Bowers
Mar 11, 2020
Assisted living communities should limit access to only those individuals who are critical to the operational or care needs of their buildings in order to prevent “dire consequences” that could result...
Fall conference season: A new, virtual reality
By
Lois A. Bowers
Sep 21, 2020
Our professional and personal lives have been upended in ways we would not have imagined a year ago. Some conferences have been canceled, and others have been rescheduled and moved online. But fall conference...
Investment in people yields success in senior living: NIC panelists
By
Kimberly Bonvissuto
Oct 08, 2020
COVID-19 is exhausting. That was the consensus of speakers focusing on issues related to the senior living workforce during the 2020 National Investment Center for Seniors Housing & Care Fall Conference,...
Earnings call wrap-up: Senior living operators and REITs offer cautious optimism toward pandemic recovery
By
Amy Novotney
May 10, 2021
Amid a flurry of first-quarter earnings reports released last week, several senior living operators and real estate investment trusts announced a start to occupancy uptick and possible post-pandemic growth.
Brookdale takes steps to address potential financial repercussions of COVID-19; withdraws 2020 guidance
By
Amy Novotney
Mar 19, 2020
Brookdale Senior Living, the country’s largest senior living company, is withdrawing its financial outlook for the coming year as a result of uncertainty and increased expenses due to the COVID-19...
Big senior living stories of 2021
By
Lois A. Bowers
Dec 22, 2021
2021 began with the hope that the new COVID-19 vaccine being rolled out to assisted living communities and nursing homes would help control a pandemic that had caused so much illness, death, loneliness,...
Hiring frenzy: Brookdale and other senior living operators seek to address labor shortage with displaced...
By
Amy Novotney
Apr 09, 2020
Senior living companies across the country have begun using the COVID-19 pandemic as an opportunity to fill workforce vacancies with employees who have been laid off from other sectors. Top candidates...