Senior living marketing agency Attane abruptly closes, a victim of industry’s slow pandemic rebound
By
Kathleen Steele Gaivin
Jul 27, 2023
Kansas City, MO, senior living marketing agency Attane on Monday unexpectedly announced its immediate closure, an apparent victim of the COVID-19 pandemic. The news leaves approximately 100 employees looking...
Operator imports insights into some of senior living industry’s biggest challenges
By
Lois A. Bowers
Sep 18, 2018
A Wisconsin senior living operator is reaching beyond U.S. borders for fresh ideas of how to tackle some of the industry’s biggest challenges, from rehospitalizations to human resources management to...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
Your favorite columns of 2020
By
Lois A. Bowers
Dec 22, 2020
In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors,...
Storytelling strategy for retention and recruitment
By
Courtney Malengo, APR
Mar 14, 2022
As the great resignation continues, it has become clear that what employees want, and what employers think that employees want, are two very different things. McKinsey & Company’s recent study put this...
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.