Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
Look beyond demographics for success in recruiting: speaker
By
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...
A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Labor Department tells senior living operator that sales employees are nonexempt, deserve back wages
By
Lois A. Bowers
Jul 23, 2019
The operator of a Tennessee senior living community agreed to pay $81,008 in back wages and liquidated damages after the U.S. Department of Labor’s Wage and Hour Division said the community’s sales...
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
Reputation management can guide providers through ‘perfect storm’ created by pandemic
By
Kimberly Bonvissuto
Oct 20, 2020
The coronavirus pandemic has changed everything when it comes to reputational management, according to the keynote speaker at SMASH Week 2020.
Five Star becomes first organization to start new J.D. Power Senior Living Community Certification process
By
Lois A. Bowers
Jul 24, 2018
Five Star Senior Living has become the first organization to commit to a new community certification program that one industry expert says could “take the industry to its next level.”