Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy
By
Kimberly Bonvissuto
Jan 25, 2021
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and...
Targeted, timely communication a key strategy for long-term care providers during pandemic: study
By
Kimberly Bonvissuto
Jul 07, 2020
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
Senior living can emerge from pandemic stronger
By
Anne Ellett, MSN, NP
Aug 17, 2020
Operators, especially those of assisted living and memory care communities, can’t pretend they are separate from or not providing healthcare.
COVID-19 shifts mindset of family caregivers about senior living decisions
By
Kimberly Bonvissuto
Sep 04, 2020
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living...
COVID-19 will drive innovation in senior living development: survey
By
Kimberly Bonvissuto
Sep 22, 2020
Creativity in design, financing, construction, operations and marketing is imperative to the senior living industry moving forward post-COVID-19, according to the results of a survey of for-profit senior...
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress...
Big senior living stories of 2020
By
Lois A. Bowers
Dec 22, 2020
A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the...
Recovering from emotional, economic effects of pandemic will dominate senior living in 2021
By
Lois A. Bowers
Jan 04, 2021
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.