As we’re nearing an anniversary of sorts, this may be a good time to offer an assessment and some observations about senior living survival.
3 ways COVID-19 will change senior living forever
By
Lois A. Bowers
May 04, 2020
One senior living expert recently shared with me three ways senior living surely will change, and another way it will change at least temporarily, due to the coronavirus pandemic.
4 lessons for senior living from 2020
By
Lois A. Bowers
Jan 11, 2021
Five senior living industry leaders recently took the time to share with me — for you — their insights into the biggest challenges that faced owners and operators in 2020 and the challenges they will...
Choose love over fear when preparing to confront challenges
By
Loren Shook
Mar 18, 2024
Silverado’s Loren Shook shares steps leaders can take to help ensure that their organizations can navigate uncertainty while fulfilling their missions.
Barking up the wrong tree
By
Lois A. Bowers
Apr 05, 2021
It appears that the senior living industry remains misunderstood, if reports of a famous rock musician and his wife are accurate.
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Addressing the double pandemic of COVID-19 and loneliness
By
Avi Philipson
Jan 19, 2021
We’re starting a new year, and the pandemic still rages on. Its complete demise never was guaranteed, but there was a quieted optimism that the virus would be largely improved by now. On the contrary,...
COVID-19: Preparation, changing tactics … and gratitude
By
Kristy VanDerWiel
Aug 24, 2020
I put together a list of tactics I believe have worked for us in putting the logistical and emotional needs of our team members as a priority during the pandemic. We’ll leverage these and improve on...