The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
How your community can best use social media in the new year
By
Devon Gardner
Jan 21, 2020
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects...
Has pop culture ruined retirement?
By
Seth Anthony
Jun 24, 2019
How does society interpret the idea of retirement? Three television shows come to mind.
How to use storytelling to enrich your community
By
Wendy O’Donovan Phillips
Jul 14, 2022
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
How technology can boost waitlist engagement and conversion in senior living
By
Fahad Aziz
Jul 02, 2020
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see...
3 ways to increase lead generation in senior living
By
Jen Malloy
Mar 13, 2023
Use the latest marketing tools to help you stay ahead of the never-ending race to reach leads, and find time to practice self-care.
Are you ready for the Solo Agers?
By
Sara Zeff Geber, Ph.D.
Mar 26, 2018
Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider...
Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
6 keys to bolstering your reputation
By
Courtney Malengo, APR
Nov 16, 2020
Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.