COVID-19 shifts mindset of family caregivers about senior living decisions
By
Kimberly Bonvissuto
Sep 04, 2020
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living...
Consumer approach will help senior living stay relevant, entrepreneur says
By
Kimberly Bonvissuto
Apr 15, 2021
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for...
Brookdale Senior Living poll: 36% open to a move to senior living
By
Lois A. Bowers
Jun 11, 2019
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
Those 85+ at high risk of social isolation, study finds
By
Lois A. Bowers
Jan 08, 2017
Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to...
How to market to the silent generation
By
Lois A. Bowers
Mar 28, 2017
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Targeted, timely communication a key strategy for long-term care providers during pandemic: study
By
Kimberly Bonvissuto
Jul 07, 2020
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
New crowdsourcing site aims to help older adults decide where to retire
By
Lois A. Bowers
Jan 22, 2019
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...
How to increase move-ins via your website and social media
By
Lois A. Bowers
Oct 18, 2017
Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting...