Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
Understanding life care communities vs. CCRCs
By
Troy Cannaday
Mar 10, 2015
I have noticed the way many people interchange “life care communities” with “Continuing Care Retirement Communities.” However, these are two different concepts with distinguishing...
Don’t sit on these revenue-generating opportunities
By
Steve McDonald
Jun 14, 2021
Creating a virtual marketplace represents a tremendous business opportunity for innovators who want to see their residents and local older adults thrive.
A resident shares the benefits of CCRC living
By
Linda Muston
Jan 04, 2016
I’m not sure that any recruiter or marketing professional can itemize all the little advantages of retirement residence living without personally experiencing it as my husband and I have.
Prepare now for the coming shift in resident engagement
By
Michele Holleran, Ph.D., MBA
Sep 06, 2016
If offering an extensive variety of activities is your idea of resident engagement, think again. New research identifies four key dimensions of engagement.