Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...
5.9 million more could afford senior living if annual costs were cut by $15,000
By
Lois A. Bowers
May 21, 2019
But where will those cuts come from? The National Investment Center for Seniors Housing & Care is looking to operators, develops, builders and others for answers.
NIC-funded study will examine demand for middle-market seniors housing
By
Lois A. Bowers
Mar 23, 2017
The National Investment Center for Seniors Housing & Care will be making a “major commitment” to studying the demand for middle-market seniors housing, NIC CEO Robert G. Kramer announced Thursday...
Expect middle-market study results in spring, NIC says
By
Lois A. Bowers
Oct 18, 2018
The National Investment Center for Seniors Housing & Care will release the results of its middle-market seniors housing study this spring, NIC President and CEO Brian Jurutka said Wednesday.
Industry will need to get creative to address middle market needs, groups suggest at NIC meeting
By
Lois A. Bowers
Sep 12, 2019
Five teams came up with several ideas up to serve the middle market during a session at the National Investment Center for Seniors Housing & Care Fall Conference.
Middle muddle
By
John Hall
Oct 21, 2019
Investors eye margins, and developers explore affordable options.
54 percent of middle-income seniors could need housing, care help by 2029, NIC-funded study finds
By
Lois A. Bowers
Apr 24, 2019
Fifty-four percent of the 14.4 million middle-income older adults in 2029 in the United States will lack the financial resources to pay for senior housing and care, and a combination of public and private...
Partnerships, universal workers keys to successful middle market communities, execs say
By
Lois A. Bowers
Nov 04, 2021
Relationships with third parties, the use of universal workers, pared-down offerings and strict expense control — but not skimping on quality — are keys to a successful senior living model serving...
Black and Hispanic older adults in ‘Forgotten Middle’ are ‘worst off’
By
Lois A. Bowers
Feb 16, 2024
Trends in home ownership and equity, income, health and other issues indicate that millions of middle-income Black, Hispanic or rural older adults may not have the financial resources they need to pay...
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...