New hearing aid technologies, designs help erase stigma of hearing loss, treatment
By
Dan Troast
Jun 27, 2024
We must continue to promote and acknowledge the realities of hearing loss and its progressive dangers while we work to make hearing care more accessible and acceptable to everyone.
How video storytelling in senior living affects communities’ net operating income
By
Eric Varin
Oct 14, 2021
I’m hesitant to label video storytelling as a miracle cure to all of senior living’s woes, but it has proven to be an extremely powerful tool in the constant battle for improved NOI in senior living.
Medicare drug price negotiations: A game-changer for seniors’ healthcare
By
Luka Yancopoulos
Nov 02, 2023
The relatively recent passage of the Inflation Reduction Act, which among other provisions, allows Medicare to negotiate prescription drug prices, marks a monumental shift in senior healthcare in America.
Reducing senior falls: Leveraging technology for safety in senior living communities
By
Ted Tzirimis
Jun 20, 2024
As our population ages, the spotlight on older adult falls and their effects within senior living communities has intensified, demanding greater awareness and action. Falls among older adults are alarmingly...
Turning hidden costs in your admissions process into savings
By
Darren Mathis
Jul 11, 2019
Your admissions process has a cost, and it’s higher than you might think.
What you may not know about life insurance settlements
By
Joyce Bidwell
Jun 13, 2024
It always gives me pleasure to answer inquiries about the validity of life insurance settlements. The three initial and most commonly asked questions are: The answers to all these questions appear below,...
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
Create a healthier senior living environment with destratification fans
By
Christian Avedon
Feb 08, 2024
In senior living communities, the health and well-being of residents are top priorities — and indoor air quality is crucial in those environments. Poor indoor air quality contributes to a variety of...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Assisted living feels like home with help from SBA 504 loan
By
Barbara Morrison
Sep 08, 2022
The SBA 504 loan program offers lower down payments than conventional commercial real estate loans, as well as fixed interest rates for the life of the loan and longer amortizations — typically 25 years...