A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the...
Some changes will be permanent post-pandemic
By
Jim Moore
Oct 21, 2020
The COVID-19 pandemic has been a catalyst for several changes in the design and operation of senior housing. Many of those changes are likely to be permanent in senior housing in the future.
6 tips for optimizing your senior living website
By
Jamison Gosselin
Dec 12, 2019
If your goal is conversion, then website design must be a priority.
Older adults alone in their top social media platform choice
By
Lois A. Bowers
May 29, 2019
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
How to get the most from automated marketing in senior living
By
Sean Leonard
Apr 04, 2024
Here is what we know to be true about automation implementation — what works, what doesn’t work and where you can save time, effort and money.
Yardi’s RENTCafé Reach now available for senior living
Jul 30, 2018
The set of marketing services is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings.
Some older adults using Facebook less
By
Lois A. Bowers
Sep 06, 2018
Facebook may become a less effective way of reaching prospective senior living residents and their family members if current conditions hold, suggest recently released survey results from the Pew Research...
ASHA: 6 areas where senior living must improve
By
Lois A. Bowers
Sep 06, 2019
The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors...
CCRC launches interactive map, virtual tour
By
Lois A. Bowers
Jan 03, 2017
In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community...