The real problem exposed by declining occupancy levels
By
John O'Connor
Sep 07, 2017
It’s getting tougher to keep assisted living buildings filled, but some explanations as to why seem to be ill-fitting.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Philanthropy as a tool to unite senior living communities during the pandemic
By
Walker Konkle
Apr 25, 2022
Although the long-term effects of the pandemic are still unfolding, we can rest assured that our communities are stronger today because of the way we pulled together when it mattered most. May that never...
‘Most sought after’ is a good position to be in
By
Lois A. Bowers
Jun 21, 2021
With senior living occupancy seemingly having bottomed out and now trending upward for several providers as the effects of the pandemic wane, more good news recently came for the senior living industry,...
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
How to adapt to serve the next generation of seniors
By
Lynne Moore
Apr 11, 2022
Q: Will the senior living industry be able to successfully adapt to serve the next generation of seniors entering the prospect pipeline? A: Yes, but it will require new approaches and housing products...
The factor more important than occupancy
By
Lois A. Bowers
Oct 08, 2018
NCAL Day speakers think something other than occupancy should be operators’ top priority.
Cleanup operations when norovirus is suspected
By
Edward Sharek
May 25, 2017
A norovirus outbreak can have very serious ramifications in a senior living or long-term care facility. Here’s how to minimize the effects.
Overbuilding in senior living? If so, here’s what to expect
By
John O'Connor
Oct 01, 2015
Senior living is quite the happening sector these days, but some storm clouds are on the horizon.
Senior living’s secret sauce: adaptability
By
John O'Connor
Jul 28, 2022
If there is one thing this sector has learned to do and do well, it is this: to adapt.