Yes, the aging of the baby boomers may result in a “silver wave” of residents moving into senior living communities, but one investor is urging caution. And independent living “may be left out to...
Senior living operators, ready for some small ball?
By
John O'Connor
May 23, 2019
A landmark report is calling on senior living operators to consider reducing prices.
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
3 truths in senior living as industry recovers from COVID-19
By
Nora Wiley
May 26, 2020
As we find our “new normal” in the age of the coronavirus, we’ll be faced with a consumer who not only likely took some market-based financial loses but who also has become cautious about...
A shipshape approach to senior living?
By
John O'Connor
Apr 01, 2021
What are the biggest barriers to affordable seniors housing Lately, this issue has received considerable discussion and some debate. For my money, two challenges rise above the rest.
Senior living’s biggest challenge officially has been revealed
By
John O'Connor
Apr 25, 2019
A landmark study released this week paints a sobering portrait of senior living affordability for many older Americans. It also should send this strong message to many operators: Change or else.
Senior living trends: Prepare for historic changes in 2020
By
Craig Abbott
Jan 06, 2020
Like never before, senior living and care organizations are facing a time of great uncertainty. These trends will have significant bearing within the senior living space.
Active adult housing in 2022
By
Lynne Moore
Dec 13, 2021
Q. Will active adult housing continue to be a hot market sector for the senior housing industry in 2022? A. All leading indicators look favorable. Active adult housing is a growing and evolving sector...
How urban design can fulfill senior living needs for baby boomers
By
David Banta
Aug 22, 2022
The design of today’s urban senior housing developments is being molded by several characteristics that are unique to this age cohort.
Nine characteristics of affordable assisted living
By
Brett Murphy
Steve Kennedy
Aug 28, 2017
For the seniors housing and care industry, now is the time to invest in and develop more affordable assisted living options.