Expect expansion into middle market after HumanGood, Presby affiliate, CEO says
By
Lois A. Bowers
Jun 18, 2019
The two organizations on Monday announced their plans to create a unified company in a deal expected to close by June 30. The combined entity could be the sixth largest not-for-profit senior living provider...
Brookdale CEO talks about Medicare Advantage, the middle market and being a ‘talent magnet’
By
Lois A. Bowers
Jun 06, 2019
Brookdale Senior Living President and CEO Lucinda “Cindy” Baier discussed the company’s plans related to Medicare Advantage and serving the middle market, as well as recent successes in recruiting...
‘Stay tuned’ as Welltower devises more affordable products for the middle market, CEO says
By
Lois A. Bowers
Jun 06, 2019
Although Welltower has “curated” its seniors housing portfolio to focus on properties in “high barrier-to-entry markets,” the real estate investment trust is aware that middle-income individuals...
5 insights from NIC’s Middle Market Investor Summit
By
Lois A. Bowers
May 22, 2019
Several panelists shared insights about current and potential efforts to meet middle-income older adults’ senior housing and care needs on Tuesday at the National Investment Center for Seniors Housing...
ASHA report: Focus on camaraderie, food to win over residents and their families
By
Lois A. Bowers
Apr 30, 2019
Assisted living operators looking to improve residents’ perceptions of their communities should focus on improving the sense of camaraderie there, according to a new report released by the American Seniors...
Provider groups vow to continue work with policymakers to address middle-market challenges
By
Lois A. Bowers
Apr 26, 2019
Senior living advocates told McKnight’s Senior Living they will continue working with policymakers and others to try to ensure that middle-market adults have housing and care options as they age.
Middle market could provide answer to occupancy, oversupply issues, CEO says
By
Lois A. Bowers
Apr 25, 2019
Serving middle-income older adults could be an answer to the occupancy and oversupply challenges facing senior living operators and developers, Eclipse Senior Living CEO Kai Hsiao told those attending...
Modest senior living cost growth presents marketing opportunity, experts say
By
Lois A. Bowers
Apr 23, 2019
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according...
Operators should emphasize lifestyle in marketing efforts: study
By
Lois A. Bowers
Feb 28, 2019
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials,...
NIC: Labor issues critical to senior living market assessment
By
Lois A. Bowers
Feb 25, 2019
Labor issues are critical considerations for senior living operators and developers when assessing markets, National Investment Center for Seniors Housing & Care Chief Economist Beth Burnham Mace told...