Five Star becomes first organization to start new J.D. Power Senior Living Community Certification process
By
Lois A. Bowers
Jul 24, 2018
Five Star Senior Living has become the first organization to commit to a new community certification program that one industry expert says could “take the industry to its next level.”
Operators have ‘heavy lifting’ to do to regain consumer confidence in wake of pandemic, experts say
By
Kimberly Bonvissuto
Apr 24, 2020
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living...
Handwritten notes and ‘peek-a-boo’ tours top senior living marketing strategies during pandemic
By
Amy Novotney
Dec 21, 2020
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support...
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without...
Timely advice that respects your time
By
Lois A. Bowers
Oct 18, 2021
Emergency preparedness. Culture. Workforce challenges. Occupancy. The changing nature of senior living. Those are some of the topics we are covering in our new Newsmakers Podcast series.
How to protect your community from inappropriate use of social media use by employees
By
Lois A. Bowers
Oct 19, 2017
Senior living operators can take steps to reduce risk related to social media use by employees, according to Kristi Eldredge, RN, JD, CPHRM, senior patient safety consultant at medical liability insurance...
How to generate senior living leads online
By
Mona Hilton
Apr 28, 2016
A showdown is happening between traditional media and digital media, and the prize is control of mindshare and lead generation.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
Viewing your brand through the lens of customer experience
By
Courtney Malengo, APR
Oct 31, 2016
Powerful brands put customers and their experiences at the forefront, using that information to drive return on investment, products, services and amenities.
Launching a new community
By
Lori Alford
Nov 14, 2016
Opening a new senior living community can present many unique challenges, but in my 25-plus years of experience, I have found that two actions are crucial.