Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
15 and fit: An operator’s perspective on 15 years in senior living
By
Shelley Esden
May 01, 2023
Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.
Senior living sees seventh quarter of occupancy gain as demand continues to outpace new supply
By
Kimberly Bonvissuto
Apr 07, 2023
Demand for senior living outpaced a continued slowdown in new supply in the first quarter, fueling an occupancy increase for the seventh consecutive quarter, according to new data from NIC MAP Vision released...
Senior living occupancy holds steady at 83 percent: NIC
By
Kimberly Bonvissuto
Feb 10, 2023
The all-occupancy rate for senior living (independent living and assisted living) has remained unchanged from December and stands at 83%, according to the latest data released from the National Investment...
Senior living, led by assisted living, sees strong occupancy rate gains in third quarter
By
Kimberly Bonvissuto
Oct 07, 2022
Senior living, independent living and assisted living combined, is experiencing its highest occupancy increases since before the COVID-19 pandemic, with the number of occupied assisted living units rising...
Business briefs, Jan. 12
By
Kathleen Steele Gaivin
Jan 12, 2024
Senior living occupancy rate increases for 10th consecutive quarter: NIC … 20 states make changes to assisted living regs … Initial claims for unemployment decrease by 1,000 week over week … CPI...
Train employees for ‘acuity creep’ or face potential risk
By
Kimberly Bonvissuto
Oct 03, 2023
DENVER—The level of needs of older adults moving into assisted living communities today is similar to that of seniors who would move into nursing homes in the past, and if operators and providers don’t...
Assisted living held up as solution to ‘loneliness epidemic’
By
Kimberly Bonvissuto
May 05, 2023
The senior living industry is holding the assisted living model up as a solution to strengthening social connections for older adults in the wake of the US Surgeon General’s advisory on the public health...
Assisted living particularly attractive to investors: JLL
By
Kimberly Bonvissuto
Jan 26, 2023
Investors remain optimistic about senior housing, with many planning to increase their exposure to the sector in 2023 — particularly in assisted living, according to the latest investor survey report...
As ‘unprecedented’ crisis continues, workforce issues top 5 priorities for NCAL, executive director...
By
Kimberly Bonvissuto
Oct 10, 2022
NASHVILLE, TN — As assisted living providers continue to experience an “unprecedented workforce crisis right now,” the issue tops the list of five priorities for the National Center for Assisted...