Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
Sleepless in senior living
By
John O'Connor
Aug 10, 2023
Things are looking up for senior living operators, but they are anything but out of the woods. In fact, three challenges remain very much in the picture.
Senior living asking rates hit near-record highs year over year: NIC
By
Kathleen Steele Gaivin
May 30, 2023
Growth for asking rates for independent living, assisted living and memory care each hit “near record highs” in the first quarter, National Investment Center for Seniors Housing & Care Chief Economist...
15 and fit: An operator’s perspective on 15 years in senior living
By
Shelley Esden
May 01, 2023
Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.
Senior living sees seventh quarter of occupancy gain as demand continues to outpace new supply
By
Kimberly Bonvissuto
Apr 07, 2023
Demand for senior living outpaced a continued slowdown in new supply in the first quarter, fueling an occupancy increase for the seventh consecutive quarter, according to new data from NIC MAP Vision released...
Senior housing demand expected to exceed pre-pandemic levels within 5 years: report
By
Kathleen Steele Gaivin
Mar 16, 2023
Demand for senior housing — independent living, assisted living and memory care — could well exceed pre-pandemic levels within the next five years, thanks to the growth of the 75+ demographic in the...
Senior living occupancy holds steady at 83 percent: NIC
By
Kimberly Bonvissuto
Feb 10, 2023
The all-occupancy rate for senior living (independent living and assisted living) has remained unchanged from December and stands at 83%, according to the latest data released from the National Investment...
Senior living diversifying as it matures: NIC
By
Kathleen Steele Gaivin
Nov 22, 2022
Numerous factors are helping the senior housing industry evolves and matures. That’s according to the National Investment Center for Seniors Housing & Care.
Senior living, led by assisted living, sees strong occupancy rate gains in third quarter
By
Kimberly Bonvissuto
Oct 07, 2022
Senior living, independent living and assisted living combined, is experiencing its highest occupancy increases since before the COVID-19 pandemic, with the number of occupied assisted living units rising...
Train employees for ‘acuity creep’ or face potential risk
By
Kimberly Bonvissuto
Oct 03, 2023
DENVER—The level of needs of older adults moving into assisted living communities today is similar to that of seniors who would move into nursing homes in the past, and if operators and providers don’t...