Payoff makes overcoming barriers to the active adult segment worth it, speakers say
By
Kimberly Bonvissuto
Mar 11, 2024
The senior living industry’s active adult niche will do best if well-executed, and that starts with understanding the consumer, according to experts speaking at the National Investment Center for Seniors...
Active adult consumers want a sense of community but are open to senior living if the need arises
By
Kimberly Bonvissuto
May 23, 2024
Although some older adults choose active adult communities over independent living or continuing care retirement / life plan communities, the active adult sector does not appear to be “poaching” large...