The list of things that were changed by COVID-19 is still growing and likely longer than many of us realize. But somewhere on that list is the prioritization of personal/professional life balance. For...
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
5 unexpected lessons learned from a retirement community roundtable
By
Derek Dunham
Oct 30, 2023
The Roundtable Project is a weekly meeting that is open to marketing leaders at retirement communities nationwide.
It’s time to take caregiver needs seriously
By
Nora Super
Oct 03, 2022
Until we make caregiving issues as important to lawmakers as infrastructure and energy, we can act on three critical intermediary steps.
Designing spaces for activated adults that encourage socialization
By
Jami Mohlenkamp
Feb 13, 2023
After a lifetime of meeting obligations from career to child-rearing, adults looking ahead to the next phase of life ideally find themselves with more time than ever to spend with the people who matter...
The big shift coming to senior living
By
Matt Thornhill
Oct 23, 2023
What’s going to happen when members of your best consumer segment don’t need you anymore? We know they already don’t want what you offer.
How to mitigate risk and damage in a crisis
By
John Hellerman
Michele High
Feb 27, 2023
Businesses can’t prevent every tragedy or crisis, but they can take steps can to mitigate their effects.
Employee retention according to Maslow’s Hierarchy of Needs
By
Jamie Merrill
Nov 21, 2022
Programs that focus on peer recognition and engagement can motivate employees during the first months and well beyond to help with retention.
We all share responsibility to support older adults adequately
By
Marta Hill Gray
Apr 25, 2024
We all share the responsibility to support older adults adequately. If we do, our entire country will benefit.