Building for the middle market means a ‘fair product at a fair price’
By
Kimberly Bonvissuto
Nov 16, 2023
When Washington state-based Wesley embarked on a total redevelopment of its more than 80-year-old campus, executives reached into their history of mission and service to target a growing area of need:...
Geography matters in senior living trademark battle, judge finds
By
Kimberly Bonvissuto
Nov 13, 2023
Geography was the deciding factor in a trademark infringement suit pitting two senior living operators against one other over the naming of a new community.
Senior living lending weakened by rate pressures, market fears
By
Kimberly Bonvissuto
Nov 10, 2023
The issuance of new permanent debt for senior living hit a new low during the second quarter, and loan volume for senior living decreased 8% from the first quarter, according to a NIC lending trends report...
Integrating housing and healthcare to stimulate move-ins and margins
By
Kimberly Bonvissuto
Oct 27, 2023
CHICAGO — For decades, the senior housing industry catered to the business of wants, building on lessons from the hospitality industry in offering comfort, ease and fun. But only 10% of Americans have...
Labor market stabilization, operator efforts ease senior living workforce challenges
By
Kimberly Bonvissuto
Oct 26, 2023
Vacancies are down, and caregiver staffing is beginning to stabilize in senior living communities, according to new data on wage growth for certified nursing assistants, licensed practical nurses and registered...
Lamar Odom sells recently launched senior living referral service to ZNest
By
Kimberly Bonvissuto
Oct 12, 2023
Odom Senior Care, launched this summer by two-time NBA champion Lamar Odom to help older adults and their families find residential senior living, has been acquired by online senior living lead generator...
Mark Maxfield named new NCAL Board of Directors chair
Oct 05, 2023
Mark Maxfield, owner and CEO of Eagle, ID-based The Cottages, has been named chairman of the National Center for Assisted Living Board of Directors for the 2023-2024 term.
Assisted living communities close to hospitals more likely to use EDs for residents’ primary care
By
Kimberly Bonvissuto
Sep 14, 2023
Assisted living communities located close to hospitals are more likely to rely on emergency departments to provide non-emergency primary care rather than invest in onsite or on-call medical staff, according...
Exaggerating occupancy could hurt sales, marketing expert says
By
Kimberly Bonvissuto
Aug 08, 2023
It’s crunch time for senior living operators looking to increase occupancy, but exaggerating occupancy levels may end up cultivating negativity from prospective residents rather than snagging sales,...
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...