Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
How to define qualifying income, affordability levels when estimating project demand
By
Lynne Moore
Jun 05, 2023
Q. How do I accurately define the appropriate qualifying income/affordability levels in estimating demand for my project? A: The significant growth of the older adult population (specifically, the older...
Embracing innovation connects staff and families to what matters most
By
Prentice O. Lipsey
Dec 04, 2023
CHI Living Communities has embraced innovation to meet the needs of a growing segment of savvy older adults, connecting them with their families and our care team through the use of smart home devices.
3 market opportunities in senior living
By
Don Pelgrim
Jan 26, 2023
Timing is everything, and for those who know where to look, marketplace opportunities will continue to abound.