5 prospect concerns and the opportunities they present
By
Lois A. Bowers
Aug 14, 2023
A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.
Senior living marketing agency Attane abruptly closes, a victim of industry’s slow pandemic rebound
By
Kathleen Steele Gaivin
Jul 27, 2023
Kansas City, MO, senior living marketing agency Attane on Monday unexpectedly announced its immediate closure, an apparent victim of the COVID-19 pandemic. The news leaves approximately 100 employees looking...
Senior living providers missing opportunities to get paid for everything they offer, expert says
By
Kimberly Bonvissuto
Nov 13, 2023
As senior living residents decline in acuity and need more services and care, it’s more important than ever for providers to be aware of the full-package value of their amenities and services so they...
Meadowood rebrands, drops ‘senior living’ from name
By
Kathleen Steele Gaivin
Jun 01, 2023
Meadowood, a continuing care retirement / life plan community in Worcester Township, PA, has rebranded, dropping “senior living” from its name, logo and signage, the provider announced Monday.
Twitter competitor Meta’s Threads debuts as new social media, marketing opportunity
By
Aaron Dorman
Jul 06, 2023
A new social media platform and Twitter alternative will debut Thursday morning.
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Repositioning plans can help improve census, margin in senior living
By
Kimberly Bonvissuto
Oct 20, 2023
Revitalizing marketability and driving higher occupancy in a competitive senior living market can be boiled down to developing strategic repositioning plans to ensure a successful future, according to...
How the education industry prepared me for senior living
By
Christine Healy
Oct 26, 2023
A few lessons from early education have shaped how I think about marketing and growth in my new career in senior living.