Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Who is Generation Jones?
By
Lynne Moore
Jun 24, 2024
The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.
US News Best Senior Living program recognizes 1,675 communities as tops in second year
By
Lois A. Bowers
May 04, 2023
US News & World Report is recognizing 1,675 senior living communities with top ratings in the second year of its Best Senior Living program. That compares with 1,274 communities rated as “Best” in...
Why pricing transparency in crucial in senior living
By
Lynne Moore
Apr 15, 2024
The next generation of senior consumers will be more discerning about how and where to spend their money — and in their definition of value.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023
Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.
Philanthropy is a team sport
By
Z. Allen Abbott, PhD
Marianna Calabrese
Cheryl Franceschi
Sarah Malchow
Lisa Woletz
Apr 22, 2024
The most essential characteristic for philanthropic success is teamwork. When all understand their vested interest in philanthropy’s success, and they understand the role they play, everyone wins.