Senior living needs units, investment — fast — but has ‘undeniable sense of optimism’
By
Kimberly Bonvissuto
Jan 08, 2024
With a projected need for 200,000 additional senior living units by next year, inventory and investment isn’t set to keep pace with the growing demand, Lisa McCracken, head of research and analytics...
Public increasingly supports government responsibility for care, payment for older adult needs
By
Kimberly Bonvissuto
Feb 01, 2024
The growing population of older adults and sudden responsibilities during the COVID-19 pandemic have led to a changing mindset among Americans about who should shoulder the responsibilities for their care,...
University programs evolving to train tomorrow’s senior living leaders
By
Kimberly Bonvissuto
Apr 15, 2024
When it comes to educating tomorrow’s leaders in senior living and other areas of aging services, one of the greatest challenges is creating awareness about the opportunities in the field, a panel of...
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.
Bills would limit assisted living liability claims against ‘passive investors’
By
Kimberly Bonvissuto
Feb 26, 2024
Two proposed bills that have the backing of Florida’s senior living industry would limit liability claims against “passive investors” who are not involved in the day-to-day operations of assisted...
Honorees shine at sixth annual McKnight’s Women of Distinction event
By
Kimberly Bonvissuto
May 15, 2024
Senior living, skilled nursing and home care representatives celebrated the accomplishments of many during the 2024 McKnight’s Women of Distinction Awards and Forum ceremony Tuesday at the JW Marriott...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Potential rescheduling of marijuana could affect senior living providers, residents
By
Kimberly Bonvissuto
May 22, 2024
A move by the federal government to reclassify marijuana as a schedule III drug could have implications for senior living residents.
Support, data, immigration reform necessary to address caregiver workforce shortage
By
Kimberly Bonvissuto
Dec 08, 2023
Supportive environments to increase retention, domestic and immigration policy reform, and solid data-gathering measures are among the recommendations coming out of a new report addressing the direct care...
Innovation will attract the next-generation consumer to senior living, speakers say
By
Kimberly Bonvissuto
Oct 26, 2023
CHICAGO — The baby boomers will change the senior living industry dramatically and already are pushing it to a point of reckoning, according to a panel of experts discussing the next generation of 55-plus...