How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Anti-fraud efforts must include senior living, hearing witness says
By
Lois A. Bowers
Feb 15, 2017
Efforts to stop or prevent the financial exploitation of older adults should include assisted living and continuing care retirement communities, as well as personal care and nursing homes, because residents...
Trump administration will develop own overtime rule
By
Lois A. Bowers
Jul 05, 2017
The Department of Labor under President Trump plans to develop its own rule regarding overtime pay rather than continue a legal battle to enact a rule proposed under the Obama administration, government...
Health systems increasingly seeing value of senior living, Welltower says
By
Lois A. Bowers
Feb 22, 2017
Hospitals increasingly are seeing senior living communities as part of a solution to lowering their risk associated with older adults, Welltower CEO Tom DeRosa told analysts participating in an earnings...
3 ways to strengthen the senior living workforce
By
Lois A. Bowers
Jun 21, 2016
Recruiting new workers, retaining current ones and training all of them to meet the changing needs of older adults will be critical as the aging population increases and the number of family caregivers...