Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
You’ve got questions? … We’ve got answers
By
Jim Moore
Feb 01, 2016
Do I need an exit strategy?
‘Persuader’ rule injunction means time for labor relations activities is now, attorney says
By
Lois A. Bowers
Oct 31, 2016
Union-free senior living operators have a window of opportunity — perhaps a limited one — to take certain steps to maintain that status if they wish, attorney Daniel Burke told those attending an educational...
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
NLRB reverses decisions on joint employers, micro unions
By
Lois A. Bowers
Dec 19, 2017
The National Labor Relations Board has reversed rulings related to joint employers and micro unions that some in senior living believed negatively affected management-employee relations and residents.
Cafaro: Ventas remains committed to senior living
By
Lois A. Bowers
Feb 15, 2016
Although Ventas grabbed headlines for two actions outside of the senior housing sector in 2015, the REIT remains committed to senior living, Chairwoman and CEO Debra Cafaro told investors in a Feb. 12...
Proposed cuts to Medicare, Social Security could follow CBO report, senators say
By
Lois A. Bowers
Apr 11, 2018
At least two federal lawmakers are concerned that the 10-year projections on the budget and economy released Monday by the Congressional Budget Office will lead to GOP attempts to make cuts to programs...