Sales leads down 50 percent and ‘continued deterioration’ expected due to COVID-19, Five Star says
By
Lois A. Bowers
May 08, 2020
Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of...
Operators have ‘heavy lifting’ to do to regain consumer confidence in wake of pandemic, experts say
By
Kimberly Bonvissuto
Apr 24, 2020
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Senior living braces for changes in 2020 as top challenges remain
By
Lois A. Bowers
Jan 02, 2020
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to...
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Modest senior living cost growth presents marketing opportunity, experts say
By
Lois A. Bowers
Apr 23, 2019
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according...
Five Star becomes first organization to start new J.D. Power Senior Living Community Certification process
By
Lois A. Bowers
Jul 24, 2018
Five Star Senior Living has become the first organization to commit to a new community certification program that one industry expert says could “take the industry to its next level.”
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
How sales enablement can speed up move-ins
By
Sharon Muniz
Feb 22, 2018
A proactive, always-evolving sales enablement process will go a long way in differentiating your community and services while helping you achieve your core business and care goals.
First impressions: Little things can mean a lot
By
Lois A. Bowers
Dec 12, 2016
I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective...