Timing is everything, and for those who know where to look, marketplace opportunities will continue to abound.
Rebound emerging in senior living
By
John Lariccia
Dec 22, 2022
With the right technology, deployed in the right way, senior living operators can benefit from the rebound emerging.
Maybe the worst really is over
By
John O'Connor
Nov 10, 2022
For two solid years, the pandemic has been doing some very nasty things to the senior living sector. But if recent earnings calls are any indication, happier days may be here again.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Philanthropy as a tool to unite senior living communities during the pandemic
By
Walker Konkle
Apr 25, 2022
Although the long-term effects of the pandemic are still unfolding, we can rest assured that our communities are stronger today because of the way we pulled together when it mattered most. May that never...
How to adapt to serve the next generation of seniors
By
Lynne Moore
Apr 11, 2022
Q: Will the senior living industry be able to successfully adapt to serve the next generation of seniors entering the prospect pipeline? A: Yes, but it will require new approaches and housing products...
How to maximize financial assistance in the wake of COVID-19
By
Jeff Nager
Feb 10, 2022
Providers need to seek every opportunity to maximize financial assistance and relief. Here are some of the options to revitalize the business.
Senior living trends, challenges to watch in 2022
By
Lynne Moore
Feb 07, 2022
After two years, the pandemic still is with us, and operators continue to deal with challenges, including availability of staffing/turnover, higher labor costs, increased operating expenses and inflation.
5 items for senior living’s 2022 to-do list
By
Lois A. Bowers
Jan 10, 2022
The leaders of five organizations active in the senior living space recently shared with me their insights on the biggest challenges facing the industry. Culled from their comments is a list of action...
Senior housing: Positive outlook with challenging unknowns
By
Matt Caine
Dec 13, 2021
The coronavirus pandemic has presented a myriad of challenges for the senior housing sector. Even with the vaccine rollout earlier this year, many of these issues remain as the virulent delta variant and...