Responsive sales strategies will help senior living operators increase conversion rates
By
Kimberly Bonvissuto
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...
Sleepless in senior living
By
John O'Connor
Aug 10, 2023
Things are looking up for senior living operators, but they are anything but out of the woods. In fact, three challenges remain very much in the picture.
Senior living asking rates hit near-record highs year over year: NIC
By
Kathleen Steele Gaivin
May 30, 2023
Growth for asking rates for independent living, assisted living and memory care each hit “near record highs” in the first quarter, National Investment Center for Seniors Housing & Care Chief Economist...
Senior housing occupancy increases reflect strong demand: NIC
By
Kimberly Bonvissuto
May 15, 2023
Strong demand is providing a positive outlook for senior living as occupancy levels returned to — or even exceeded — pre-pandemic levels last month, according to just-released NIC MAP Vision data.
Assisted living held up as solution to ‘loneliness epidemic’
By
Kimberly Bonvissuto
May 05, 2023
The senior living industry is holding the assisted living model up as a solution to strengthening social connections for older adults in the wake of the US Surgeon General’s advisory on the public health...
15 and fit: An operator’s perspective on 15 years in senior living
By
Shelley Esden
May 01, 2023
Older Americans will soon outnumber their children — something that will change the face of senior living and change the world in ways we have yet to imagine.
Senior living sees seventh quarter of occupancy gain as demand continues to outpace new supply
By
Kimberly Bonvissuto
Apr 07, 2023
Demand for senior living outpaced a continued slowdown in new supply in the first quarter, fueling an occupancy increase for the seventh consecutive quarter, according to new data from NIC MAP Vision released...
Senior housing demand expected to exceed pre-pandemic levels within 5 years: report
By
Kathleen Steele Gaivin
Mar 16, 2023
Demand for senior housing — independent living, assisted living and memory care — could well exceed pre-pandemic levels within the next five years, thanks to the growth of the 75+ demographic in the...
Senior living occupancy holds steady at 83 percent: NIC
By
Kimberly Bonvissuto
Feb 10, 2023
The all-occupancy rate for senior living (independent living and assisted living) has remained unchanged from December and stands at 83%, according to the latest data released from the National Investment...
Assisted living particularly attractive to investors: JLL
By
Kimberly Bonvissuto
Jan 26, 2023
Investors remain optimistic about senior housing, with many planning to increase their exposure to the sector in 2023 — particularly in assisted living, according to the latest investor survey report...