Communicating the power — and success — of connection
By
Lois A. Bowers
May 28, 2024
Older Americans Month may be winding down, but efforts will continue to share how senior living providers create relationships and connections to help older adults thrive as they age.
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
Several HR-related legal challenges face senior living employers
By
Kimberly Bonvissuto
May 03, 2024
Human resources issues in senior living aren’t limited to paying competitive wages to recruit and retain employees; an organization’s leaders may need to reassess their management strategies to navigate...
Senior living providers must show their value to combat ‘new normal’ of negative scrutiny: speaker
By
Kimberly Bonvissuto
May 02, 2024
As senior living providers adapt to the “new normal” of negative lay media attention and calls for federal oversight, they must step into the role of educator and share with lawmakers and others how...
ASHA, Argentum part of coalition calling for policies to expand housing supply
By
Kimberly Bonvissuto
May 02, 2024
A broad coalition of senior living industry advocates and other housing-related groups is calling on Congress and the White House to expand the supply of affordable housing while lowering costs for providers.
Senior living ‘on the precipice of this defining moment,’ Argentum CEO says
By
Kimberly Bonvissuto
Apr 30, 2024
The senior living industry sits “on the precipice of this defining moment with significant challenges but also tremendous opportunities” to tell its story and help millions of older adults “live...
Assisted living model could be threatened by long-term care workforce proposal
By
Kimberly Bonvissuto
Apr 30, 2024
A proposed federal bill includes substantial new funding for long-term care workforce development, but it potentially threatens the assisted living model by including the setting with more clinical ones,...
Federal final rule drops bring cries of ‘flawed,’ ‘aggressive,’ ‘dramatic’ from senior living...
By
Kimberly Bonvissuto
Apr 25, 2024
Late April brought a shower of regulatory changes as the federal government dropped four major final rules this week that the senior living and care industry is calling “flawed,” “aggressive” and...
Senior living hourly wages outpace private sector, but competition for workers continues
By
Kimberly Bonvissuto
Apr 24, 2024
Hourly wages in senior living communities have increased by 30.9% over the past five years, outpacing growth in the broader private sector by 6.5 percentage points. But the labor market remains “exceptionally...
Federal nursing home staffing mandate will siphon workers from senior living, groups fear
By
Kimberly Bonvissuto
Apr 23, 2024
A federal nursing home staffing mandate will siphon workers from assisted living and other long-term care settings, in the long run limiting access to care and services, according to senior living experts...