Virtual campus tours for prospective residents, families are getting real results
By
Aaron Dorman
Oct 02, 2023
A senior living provider is partnering with a virtual real estate platform to become the latest LTC organization to offer virtual reality tours of their facilities.
A game-changing marketing opportunity for senior living
By
John O'Connor
Sep 28, 2023
But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.
Missed lead opportunities stem from mismanaged digital leads, lack of outreach
By
Kimberly Bonvissuto
Sep 05, 2023
Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.
Integrating key marketing components is key to solving senior living occupancy challenges
By
Kimberly Bonvissuto
Sep 01, 2023
No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.
Maintaining independence is biggest draw for potential senior living residents, study suggests
By
Kimberly Bonvissuto
Jun 06, 2023
Highlighting their efforts to help residents maintain their independence may help senior living operators attract more residents than highlighting affordability, suggest the results of a McKinsey Health...
National senior living benchmarks can help providers use statistics to make decisions
By
Kimberly Bonvissuto
May 09, 2023
NEW ORLEANS—Senior living providers who have tools to measure, track and analyze relevant sales performance metrics are in an ideal position to implement best practices and optimize their sales teams...
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...
Rebound emerging in senior living
By
John Lariccia
Dec 22, 2022
With the right technology, deployed in the right way, senior living operators can benefit from the rebound emerging.
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Put your head in the clouds to realize what’s important to workers
By
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...