How senior living operators can come out ahead on challenging renewals – pandemics, hard markets and...
By
Jordan Parnell
Gerald Stoll
Dec 10, 2020
You can take steps that will equip you to deal with a lot of the short-term pressure — and also put your organization in a much better position from a risk perspective over the long term.
The meaning of smart aging for older adults and care providers
By
Fahad Aziz
Nov 05, 2020
Aging adults have several options to choose from when they need support in their everyday lives, among them home healthcare, assisted living and continuing care retirement communities. For many, one question...
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
How smarter LED lighting and controls can help improve quality of life, reduce costs
By
Schuyler Ostrander
Jason Booher
Jan 17, 2019
Thanks to advancements in LED lighting technology and lighting controls, developers and operational management can quickly and efficiently modernize their facilities.
3 tactics to create referrals in your market
By
Matthew Forman, MHA
Nov 08, 2018
The typical sales calls in the field are not yielding the results they have in the past. Here are a few tips to support your sales efforts in your service area.
Why smart building solutions are right for senior living communities
By
James Walton
Sep 13, 2018
Intelligent energy management can trim expenses, reduce energy waste, provide operational efficiency, boost revenue and improve the total resident experience.
How smart home technologies can help with senior living
By
Jennifer Tuohy
Oct 26, 2017
The scope for the use of “smart home” technologies in independent and assisted living communities is a real game-changer.
How to use content marketing to increase occupancy
By
Isaac Szymanczyk
Aug 17, 2017
Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?
Driving smart decisions with self-service business intelligence
By
Ben Tai
May 18, 2017
In senior living, the real technology stars are behind the scenes, in the form of data analytics and business intelligence.