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Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...

Results of a new survey provide one window into the minds of potential senior living residents and, in some cases, their adult children.

If basketball isn’t part of your present marketing efforts, it could be part of your future, according to new research.

Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.

Senior living communities already know that marketing to a prospective resident includes marketing to the older adult’s grown children because they are decision-influencers. Perhaps now it’s...

Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?

How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...

Maybe Phil Mickelson’s recent accomplishment will remind people that 50-year-olds still have plenty of vim and vigor. In a recent survey, people just a few years older than him provided some insights...

The owner of a six-bed senior living community shares advice on marketing, management and operations, and communities of all sizes may find her insights helpful.

A film student in Germany surely has a bright professional future, but one of his recent projects doesn’t do much to illuminate the senior living industry.