3 keys to optimal COVID vaccine campaigns for senior living organizations
By
Gigi Acevedo-Parker
Wendy King
Mar 18, 2021
A COVID vaccination program is one way to protect everyone’s interests, but careful footwork is required.
What COVID-19 has taught us about ourselves – and being a great place to work
By
Doug Dollenberg Jr.
Andrea Griesmar
Julie Masiello
Dec 21, 2020
As we reflect on how Brightview Senior Living not just survived but thrived in the midst of a global healthcare crisis, three themes emerged as powerful lessons learned for us.
Preparing for the holidays in a pandemic
By
Annette Fields
Nov 23, 2020
The holiday season is likely to look different this year for most people, including employees and residents in senior living communities. Here are four tips to help your organization prepare for the holidays...
3 ways digital tools help senior living communities during the ‘new normal’
By
Annie Haarmann
Nov 19, 2020
Senior living communities have been affected dramatically during the global pandemic, changing how we learn about and perceive them. Fortunately, digital tools allow these brands to maintain a positive...
How one senior living operator keeps residents COVID-free by focusing on employee health
By
Lee Tuchfarber
Oct 13, 2020
Due to close collaboration with medical directors, our own rigorous infection prevention disciplines, and a robust preemptive testing program, not one of our residents has tested positive throughout this...
No debate about it — long-term care deserves attention during pandemic
By
Lois A. Bowers
Oct 05, 2020
A debate, a tweet and a planned national moment of silence are keeping COVID in the spotlight.
What to look for in equipment partners as you clean house
By
Ryan Bullock
Sep 24, 2020
Equipment can be one of the leading and most necessary expenses for senior living communities and networks, so logically, partnerships with providers of durable medical equipment will be examined very...
Fall conference season: A new, virtual reality
By
Lois A. Bowers
Sep 21, 2020
Our professional and personal lives have been upended in ways we would not have imagined a year ago. Some conferences have been canceled, and others have been rescheduled and moved online. But fall conference...
A special week during an unusual time
By
Lois A. Bowers
Sep 14, 2020
If ever there was a year that “Caring is Essential,” it is 2020. Indeed, the theme of this year’s National Assisted Living Week (with an emphasis on the AL in essential), which began Sunday, is very...
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.