New research could help attract residents, but a to-do list remains
By
Lois A. Bowers
Jun 07, 2021
Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care...
Big hair rock bands, fanny packs and printed monthly newsletters
By
Gerrit VandeKemp
Jun 03, 2021
What could these things possibly have in common?
Vim and vigor at the ripe old age of 50
By
Lois A. Bowers
May 24, 2021
Maybe Phil Mickelson’s recent accomplishment will remind people that 50-year-olds still have plenty of vim and vigor. In a recent survey, people just a few years older than him provided some insights...
Earn a CE credit March 9 while learning digital-first sales and marketing strategies
Feb 22, 2021
Attendees of a March 9 webinar will be able to earn a continuing education credit while learning about scaling digital sales and marketing efforts across multiple communities to drive results.
New insights into how to attract residents
By
Lois A. Bowers
Feb 09, 2021
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
Getting real: How social media helped build trust, engagement at Arrow Senior Living
By
Amanda Tweten
Feb 08, 2021
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage...
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
6 keys to bolstering your reputation
By
Courtney Malengo, APR
Nov 16, 2020
Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
Dealmaker’s Handbook 2020
Oct 20, 2020
The 2020 Dealmaker’s Handbook.
Crisis communication: Senior living sector’s challenges are in the early stage
By
Tim O'Brien
Sep 08, 2020
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.