So, you want to call yourself a healthcare provider?
By
John O'Connor
Oct 19, 2023
Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.
Seeing is believing for prospective residents
By
Adam Manchester
Sep 25, 2023
The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...
5 prospect concerns and the opportunities they present
By
Lois A. Bowers
Aug 14, 2023
A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.
Your choice: Likable or memorable?
By
Lois A. Bowers
Aug 07, 2023
If you’re looking to devise or revise a slogan for your organization, you may need to choose between likableness and memorableness, according to the findings of a recent study.