Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
What baby boomers seek from active adult housing
By
Lynne Moore
Aug 21, 2023
Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.
Adult-children households are declining. Should you be worried?
By
Lynne Moore
Oct 02, 2023
The key to staying relevant in this constantly changing industry will be understanding the consumer’s existing and future needs and identifying flexible, efficient and cost-effective ways to satisfy...
Who is Generation Jones?
By
Lynne Moore
Jun 24, 2024
The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.