Ten thousand Americans turn 65 every day, and if the senior living industry wants to attract them sooner rather than later, communities need to start doing things differently, Cornerstone Affiliates President...
Jonesing for separate recognition
By
Lois A. Bowers
Apr 15, 2024
How is it that in my 11 years of writing about the long-term care profession, which has been talking about the coming “silver wave” of baby boomers all that time (and more), I don’t recall ever hearing...
Poll provides look at older adult independence, views on aging
By
Lois A. Bowers
Nov 29, 2021
Results of a new survey provide one window into the minds of potential senior living residents and, in some cases, their adult children.
Search to move-in usually takes six months or less: research
By
Lois A. Bowers
Sep 17, 2021
The majority (78.7%) of those searching for a senior living community or skilled nursing facility for themselves or a family member to move into are looking to relocate to a community in six or fewer months,...
6 lessons from a senior living operator’s survey of 2,000 Americans
By
Lois A. Bowers
Dec 10, 2018
Provision Living’s peek into what Americans want from retirement can provide food for thought for other providers, too.
A slam dunk to increase move-ins?
By
Lois A. Bowers
Mar 20, 2017
If basketball isn’t part of your present marketing efforts, it could be part of your future, according to new research.
Medical, safety concerns driving senior living move-ins
By
Lois A. Bowers
Sep 29, 2016
Medical and safety concerns are the chief motivators for moves into senior living communities, according to the results of the latest Caregiver Journey survey by Caring.com. The survey also uncovered the...
Financial information best way to pre-qualify website visitors: research
By
Lois A. Bowers
Apr 07, 2016
If you want to attract and pre-qualify potential residents visiting your senior living community website, including financial information there is the best way to do it, according to a new research paper.
A different take on intergenerational living
By
Lois A. Bowers
Jan 29, 2018
Senior living communities already know that marketing to a prospective resident includes marketing to the older adult’s grown children because they are decision-influencers. Perhaps now it’s...
‘The Golden Bachelor’ could be a golden opportunity
By
Lois A. Bowers
Oct 23, 2023
Is “The Golden Bachelor” another example of stereotyping and ageism? Or is the show’s outreach and focus on older adults a reason to cheer?